About Us
Founded in 2016 by Marie Cesbron, Do Well Do Good is a boutique innovation advisory based in London. Marie is a seasoned innovation leader, with a background in marketing and digital, who has had firsthand experience with the limitations of many innovation consultancy approaches, such as nonviable ideas, techno-centrism, framework overuse, and a lack of systems understanding
Do Well Do Good is your innovation partner in seeing whitespace and delivering healthy growth.
We cross doing well with doing good, because lasting matters as much as growing - that’s healthy growth.
We excel in consumer-centricity and extend it to society and the environment, ensuring innovation offers more solutions than problems and maintains an organization’s license to operate.
We focus on two critical time horizons, 10+ years and 1 year, to avoid common innovation pitfalls such as lack of vision, spreading resources thin on incremental initiatives, and confusing reactivity with adaptability.
We anticipate the next paradigm shift in value creation: transitioning from digital to biological innovation.
We view wellbeing and longevity as cornerstones for profound change across sectors, society, culture, technology, environment, and regulation.
We specialize in consumer industries, in particular health & wellness, beauty, luxury.
Clients include global corporations like Chanel, L’Oréal, Bel, Grupo Bimbo among others, and agencies / consultancies such as Publicis, Gemic, SciFutures, Kea & Partners, as well as start-ups.
INSPIRATION:
Insight & Foresight - Trend & Futures Intelligence - Keynote & Talks - Innovation Safari.
STRATEGY:
Vision - Whitespace Identification - New Business Model, Product & Service Development - Portfolio & Capability Management - Innovation Roadmap - Innovation Culture.
COLLABORATION:
Open Innovation - Incubation & Acceleration - Strategic Partnerships - Hackathons & Co-Labs.
IMPACT:
Regenerative & Circular Innovation - Social Innovation - Life-Centered Design.
Our Services
Marie Cesbron is the Founder and Director of Do Well Do Good. With over 25 years of international experience, Marie has held executive leadership and advisory roles in innovation, insight/foresight, and marketing. She served as Global Innovation Director at Walgreens Boots Alliance and L’Oréal R&I, and as CMO for various L’Oréal brands. Marie has also driven social innovation, from rolling out Big Bloom’s hackathons for good in the UK to advancing the Age of No Retirement's vision of an age-neutral world by design.
Marie’s curiosity and growth mindset led her to study various fields at top institutions, earning a Master of Business and Marketing from HEC in 1996 and a Bachelor of Psychology from Université Paris Cité in 2010. She has lived and worked in Paris, New York, and London.
At Do Well Do Good, Marie works independently or with handpicked, trusted partners based on the mission's scope and specifics. Regardless of the approach, Do Well Do Good excels in delivering high-value, customized, and lean services that empower client partners.
Founder and Partners
